Optimize SEO

Search engine optimization (SEO) is one of the most cost-effective marketing strategies for improving your ranking in search results.

When you rank higher in searches on reputable search engines such as Google, not only does this increase the visibility of your business, but this also increases your chances of producing organic leads that help you to reach your target audience faster and generate more sales.

To help you optimize your Payhip store, we have listed all the places where you can add meta titles, implement relevant keywords, add engaging content, and customize URLs.

1. Custom pages

Page titles are important since it acts as a headline and is prominently displayed on the search engine results page when users conduct a search. It tells your visitors what your page is about and gives them a glimpse of what they can find on your page. This is why titles play such a big role in influencing a visitor's decision whether to click through your link or not. 

SEO
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To add meta titles for your custom pages, click the cog icon to select "Page Settings" and head over to the "SEO" tab. You will also see there how your custom pages will appear in the search results preview.

2. Collection pages

By default, Payhip will use your about me description as your store description, but this can be changed by editing the SEO description of your "All Products" collection.

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On your edit collection page, scroll down until you see the Advanced Options section and then click the "Edit collection page SEO description" checkbox. Once you have saved your changes, the description you added is what Google results will eventually pick up as your store description.

3. Blogs

When adding images to your blogs, you are able to add image alt texts that help improve your SEO. Adding a description for your images also helps search engine crawlers understand what that image is.

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4. Custom Domains

If you have a custom domain connected to Payhip, you have the ability to customize product URLs. You will see a new option on the edit product page.

If you plan to set up and connect a custom domain, this article can guide you: Custom Domain

Having a well-structured URL can help you associate the right keywords for your product pages. If you are looking to rank higher on the search results for a specific keyword, this will make it easier for Google to locate and retrieve your web pages on your Payhip store. 

To give you an example:

An unoptimized link would look like this: https://payhip.com/b/abcde

An optimized link would look like this: https://samplewebsite.com/b/wooden-picture-frames

5. Courses

Similar to blogs, you can also add alt texts when you upload images for your online courses. This increases the chances of your images showing up in image search results which can also help you generate organic traffic or get organic visitors to your website.

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