Product Previews

One way to boost your sales when selling online is to give customers a preview or sneak peek of your product. It should be enough to pique their curiosity or provide enough information for them to want to learn more from you. This article will show you how to add a teaser or a preview for your digital products.

In this article:

Upload a preview file for potential customers to download

On the edit product page, you will find the "Upload a preview file for your customers" setting in the “Advanced Options” at the bottom of the page. By enabling this, you will have the option to upload a short teaser for potential customers. They will be able to download this file directly to their device and access it whenever they want.

For example, If you sell digital cookbooks, you can upload one of your recipes for free. If you are an author who sells fictional e-books, you can release the first chapter to give them a brief idea of what it is about. If you are someone who produces and sells audio beats online, provide them with a short clip for them to sample. These are just a few of many examples, as every digital product has its own potential for marketing.

Here’s a quick demo of the upload preview file process:

Preview for Digital Products
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Embed streamable video or audio previews

Another way to provide a preview is by embedding video or audio into your product sales page. This works particularly well for creators selling things like music, video editing packs, etc. You could also consider using this feature if you’re selling physical products to provide potential customers a real-life, sensory-like experience of the item before they commit to purchasing.

You add video/audio in two ways:

  • Within your product description.
  • As one of your product cover “images”.

Read on for instructions for both options!

Add a preview within the product description

You can add a video or audio track in your product description from platforms such as YouTube, Wistia, Vimeo, SoundCloud, and a few more. It's quite simple to do this as you only need to copy the iframe embed code provided by your media host, click the ”Insert Video” button in the product description and finally paste the code into the modal that pops up.

Video Thumbnail
0:58
0:10

@media (prefers-reduced-motion: no-preference) { @keyframes w-control-bar-fade-in { 0% { opacity: 0; transform: translateX(50%) translateY(10px); } 100% { opacity: 1; transform: translateX(50%) translateY(0px); } } }

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Add a preview as a product cover image

You are able to add video or audio hosted on YouTube, Vimeo, SoundCloud as one of your product cover “images”. This enables potential buyers to stream this content whilst browsing through the images.

To do that, scroll down to the “Cover” section when editing your product, click the blue “Embed audio/video” link at the top right of the section, and paste in the link to the content. Unlike the option above, this doesn’t need to be an iframe—just the link at which you can access the video or audio in your browser.

Next, click the “Add” button, and the thumbnail for the video will appear as one of your product images. After you save your changes, viewers of your product sales page will be able to access this content to aid their decision-making process.

In summary

Adding a preview—whether it’s a downloadable file, a video, or an audio clip—gives customers a taste of your product before they buy. It builds trust, showcases your work, and can significantly boost your sales. Take a few minutes to upload your first preview and start converting more browsers into buyers today!

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