Use Payhip as a Lead Magnet
Using Payhip as a lead magnet is a great way to share content and grow your email list, making it easier to engage with your audience. In this article, we'll walk you through the steps on how you can set this up.
What is a lead magnet?
A lead magnet is a free resource you offer in exchange for a visitor's contact information. It's an effective way to capture leads and connect with customers, especially those who have shown interest in your product or service.
If you want to use Payhip as a lead magnet, you can create a landing page on your store designed to capture visitors' contact information and potentially convert them into customers.
What kind of lead magnet should I offer?
Lead magnets come in various forms, so it's important to choose the right one based on your target audience. Here are a few ideas based on different niches:
- Ebooks
- Checklists
- Templates
- Coupons
How do I set this up on Payhip?
Here are the steps to use Payhip as a lead magnet:
- Create a digital product by clicking Add New Product.
- Upload the file that you will use as your lead magnet.
- Set the price to $0 so people can download it for free.
- Connect your email service provider and link your mailing list.
- Finally, save your changes.
Once you have successfully set this up, you will be able to collect email addresses and automatically add them to your mailing list whenever someone downloads your free product. This also lets you send follow-up emails or include them in a marketing campaign.
If you do not see their email address added to your mailing list despite downloading your free product, it's likely that they have opted out of receiving updates.
Lastly, If you will be using Payhip solely as a lead magnet, you can set your digital product as the homepage. This way, when visitors access your store URL, visitors will be taken directly to the product page.