Buyers or potential buyers can follow your Payhip store from your store homepage. This is a great way to keep them up to date with your latest offerings.
To follow you, all the person needs to do is click on the “Follow” button at the top of the page, enter their email address, and then hit the “+” symbol.
This will add them to your list of followers under “Customers” > “Followers”.
Whenever you add a new product, you can click to "Export" your followers list and upload that to your email marketing list to send out an update.