Cross Selling For Courses, Memberships And More
Introduction
Do you have a course, membership, bundle or coaching product? Would you like to offer your customers other products as an add-on to their checkout if they complete the purchase for the main product? This article explains the process and will help you get started.
If your main product is instead a digital/physical product and you'd like to offer other products as an add-on please see this article.
How does cross selling work?
Firstly let's define terminology:
A trigger product is the main product that you would like the customer to purchase - and have the cross sell offer available for.
Promoted products are the add-on products that you would like to offer customers if they purchase the trigger product.
Here's a video which shows how the cross sell will look to customers on the checkout page:
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How do I set up cross selling?
Visit your Marketing page, click on the Cross Selling tab and then click on the Add Cross-Sell button to add your first cross sell.
It's important to note that the fields in the below demonstration will only appear if you've selected a course, membership, bundle or coaching product as the trigger product.
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You can define the title for the cross-sell as well as a description to help explain to customers why they should add this offer to their checkout.
The price is the one-off price the customers will be charged for this checkout. If you'd like to show the original price of the individual promoted products included in the cross-sell then the strikethrough price will show customers how much of a deal they're getting.
Notes
The trigger product can be a course, membership, bundle or coaching product.
However the promoted products here cannot be a physical or coaching product - all other product types are supported as promoted products.